As a creative collective, Brain Dead is not based on one single person, nor one single idea. With its disruptive, graphic
-led approach, the brand takes its cues from post punk, underground comics, skateboarding, and the spirit of subculture as a whole. With such an open design path, the brand is able to churn out innovative pieces, time and time again.

Brain Dead offers a study in contrasts for Spring/Summer '21, as the altered perception of their otherworldly creative sensibilities collide with everyday functionality. Which is to say, utilitarian staples, with a twist, and at times much more than twist, of the unexpected. Brain Dead brings a whole new meaning to functioning on a higher plane.   

Natto handmade cellulose acetate frames (acetate is made from cotton & wood, is eco friendly, sustainably sourced & bio
-degradable). Stainless steel cores for strength and flexibility. Extra sturdy and durable zinc
-free barrel hinges. Optical
-quality nylon lenses with 100% UV protection. Custom Brain Dead case and cloth included. Post Modern Primitive Eye Protection ™

BDP21A08001886BR03